--- title: Rise & Vibe Marketing Blog - Insights on Marketing Leadership for B2B teams | Tracy Pullman description: Tracy is the founder of GiddyUp Marketing, specializing in B2B growth marketing. She has 20+ years experience in B2B SaaS marketing working at large enterprises like Apple and Salesforce to smaller startups. She lives in San Jose, California with her two teenage boys and two dogs. image: https://riseandvibemarketing.com/hubfs/R+V%20logo%20black%20transparent%201500px-zoom-1.png --- [Skip to content](https://riseandvibemarketing.com/blog/author/tracy-pullman#main-content) [![rise & vibe marketing logo](https://riseandvibemarketing.com/hs-fs/hubfs/R+V%20logo%20black%20transparent%20500x232.png?width=500&height=226&name=R+V%20logo%20black%20transparent%20500x232.png)](https://riseandvibemarketing.com/) - [Services](https://riseandvibemarketing.com/our-services) - [Case Studies](https://riseandvibemarketing.com/case-studies) Show submenu for Case Studies - [Galt](https://riseandvibemarketing.com/galt-case-study) - [HyperTrack](https://riseandvibemarketing.com/case-studies/hypertrack-case-study) - [WireX Systems](https://riseandvibemarketing.com/case-studies/wirex-systems-case-study) - [5ironCyber](https://riseandvibemarketing.com/case-studies/5iron-case-study) - [View All](https://riseandvibemarketing.com/case-studies) - [Fractional CMO](https://riseandvibemarketing.com/fractional-cmo-executive) - [Blog](https://riseandvibemarketing.com/blog) - [About](https://riseandvibemarketing.com/about-us) Open main navigation Close main navigation - [Services](https://riseandvibemarketing.com/our-services) - [Case Studies](https://riseandvibemarketing.com/case-studies) Show submenu for Case Studies - [Galt](https://riseandvibemarketing.com/galt-case-study) - [HyperTrack](https://riseandvibemarketing.com/case-studies/hypertrack-case-study) - [WireX Systems](https://riseandvibemarketing.com/case-studies/wirex-systems-case-study) - [5ironCyber](https://riseandvibemarketing.com/case-studies/5iron-case-study) - [View All](https://riseandvibemarketing.com/case-studies) - [Fractional CMO](https://riseandvibemarketing.com/fractional-cmo-executive) - [Blog](https://riseandvibemarketing.com/blog) - [About](https://riseandvibemarketing.com/about-us) - [Contact Us](https://riseandvibemarketing.com/contact-us) [Contact Us](https://riseandvibemarketing.com/contact-us) **strategies that actually work** # Marketing Insights for Growing Companies [![](https://riseandvibemarketing.com/hubfs/CAMPAIGNS.png)](https://riseandvibemarketing.com/blog/my-first-90-days-as-a-fractional-cmo) [Marketing Leadership](https://riseandvibemarketing.com/blog/tag/marketing-leadership) ### [My First 90 Days as a Fractional CMO](https://riseandvibemarketing.com/blog/my-first-90-days-as-a-fractional-cmo) [![Marketing and Sales coming together to develop a go-to-market strategy.](https://riseandvibemarketing.com/hubfs/Gemini_Generated_Image_sl5ucgsl5ucgsl5u.png)](https://riseandvibemarketing.com/blog/go-to-market-strategy-a-marketing-and-sales-perspective) [Marketing Strategy](https://riseandvibemarketing.com/blog/tag/marketing-strategy) ### [Go-to-Market Strategy: A Marketing and Sales Perspective](https://riseandvibemarketing.com/blog/go-to-market-strategy-a-marketing-and-sales-perspective) [![Rise & Vibe Marketing Logo](https://riseandvibemarketing.com/hubfs/R+V%20white%20logo%20500px-IG-2.png)](https://riseandvibemarketing.com/blog/why-i-rebranded-to-rise-and-vibe-marketing) [Marketing Strategy](https://riseandvibemarketing.com/blog/tag/marketing-strategy) ### [Why I Rebranded to Rise & Vibe Marketing](https://riseandvibemarketing.com/blog/why-i-rebranded-to-rise-and-vibe-marketing) [![What is a startup-like company?](https://riseandvibemarketing.com/hubfs/What%20is%20a%20Startup-Like%20company%20(2).png)](https://riseandvibemarketing.com/blog/what-is-a-startup-like-company) [Marketing Leadership](https://riseandvibemarketing.com/blog/tag/marketing-leadership) ### [What Is a Startup-Like Company? (And Why It Matters)](https://riseandvibemarketing.com/blog/what-is-a-startup-like-company) [![](https://riseandvibemarketing.com/hubfs/Gemini_Generated_Image_y1x5mky1x5mky1x5-1.png)](https://riseandvibemarketing.com/blog/what-does-fractional-cmo-actually-do) [Marketing Leadership](https://riseandvibemarketing.com/blog/tag/marketing-leadership) ### [What Does a Fractional CMO Actually Do? 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