--- title: Rise & Vibe Marketing Blog - Insights on Marketing Leadership for B2B teams | Marketing Strategy description: Marketing Strategy | Insights on marketing leadership, strategy, and execution for founders and B2B teams navigating growth, change, and complexity. image: https://riseandvibemarketing.com/hubfs/R+V%20logo%20black%20transparent%201500px-zoom-1.png --- [Skip to content](https://riseandvibemarketing.com/blog/tag/marketing-strategy#main-content) [![rise & vibe marketing logo](https://riseandvibemarketing.com/hs-fs/hubfs/R+V%20logo%20black%20transparent%20500x232.png?width=500&height=226&name=R+V%20logo%20black%20transparent%20500x232.png)](https://riseandvibemarketing.com/) - [Services](https://riseandvibemarketing.com/our-services) - [Case Studies](https://riseandvibemarketing.com/case-studies) Show submenu for Case Studies - [Galt](https://riseandvibemarketing.com/galt-case-study) - [HyperTrack](https://riseandvibemarketing.com/case-studies/hypertrack-case-study) - [WireX Systems](https://riseandvibemarketing.com/case-studies/wirex-systems-case-study) - [5ironCyber](https://riseandvibemarketing.com/case-studies/5iron-case-study) - [View All](https://riseandvibemarketing.com/case-studies) - [Fractional CMO](https://riseandvibemarketing.com/fractional-cmo-executive) - [Blog](https://riseandvibemarketing.com/blog) - [About](https://riseandvibemarketing.com/about-us) Open main navigation Close main navigation - [Services](https://riseandvibemarketing.com/our-services) - [Case Studies](https://riseandvibemarketing.com/case-studies) Show submenu for Case Studies - [Galt](https://riseandvibemarketing.com/galt-case-study) - [HyperTrack](https://riseandvibemarketing.com/case-studies/hypertrack-case-study) - [WireX Systems](https://riseandvibemarketing.com/case-studies/wirex-systems-case-study) - [5ironCyber](https://riseandvibemarketing.com/case-studies/5iron-case-study) - [View All](https://riseandvibemarketing.com/case-studies) - [Fractional CMO](https://riseandvibemarketing.com/fractional-cmo-executive) - [Blog](https://riseandvibemarketing.com/blog) - [About](https://riseandvibemarketing.com/about-us) - [Contact Us](https://riseandvibemarketing.com/contact-us) [Contact Us](https://riseandvibemarketing.com/contact-us) **strategies that actually work** # Marketing Insights for Growing Companies [![](https://riseandvibemarketing.com/hubfs/CAMPAIGNS.png)](https://riseandvibemarketing.com/blog/my-first-90-days-as-a-fractional-cmo) [Marketing Leadership](https://riseandvibemarketing.com/blog/tag/marketing-leadership) ### [My First 90 Days as a Fractional CMO](https://riseandvibemarketing.com/blog/my-first-90-days-as-a-fractional-cmo) [![Marketing and Sales coming together to develop a go-to-market strategy.](https://riseandvibemarketing.com/hubfs/Gemini_Generated_Image_sl5ucgsl5ucgsl5u.png)](https://riseandvibemarketing.com/blog/go-to-market-strategy-a-marketing-and-sales-perspective) [Marketing Strategy](https://riseandvibemarketing.com/blog/tag/marketing-strategy) ### [Go-to-Market Strategy: A Marketing and Sales Perspective](https://riseandvibemarketing.com/blog/go-to-market-strategy-a-marketing-and-sales-perspective) [![Rise & Vibe Marketing Logo](https://riseandvibemarketing.com/hubfs/R+V%20white%20logo%20500px-IG-2.png)](https://riseandvibemarketing.com/blog/why-i-rebranded-to-rise-and-vibe-marketing) [Marketing Strategy](https://riseandvibemarketing.com/blog/tag/marketing-strategy) ### [Why I Rebranded to Rise & Vibe Marketing](https://riseandvibemarketing.com/blog/why-i-rebranded-to-rise-and-vibe-marketing) [![](https://riseandvibemarketing.com/hubfs/Gemini_Generated_Image_y1x5mky1x5mky1x5-1.png)](https://riseandvibemarketing.com/blog/what-does-fractional-cmo-actually-do) [Marketing Leadership](https://riseandvibemarketing.com/blog/tag/marketing-leadership) ### [What Does a Fractional CMO Actually Do? 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