Real clients with measurable outcomes.
Built strategic marketing foundation in 3 months
The Challenge A lean nonprofit with two business lines had marketing execution happening but no strategic leadership, clear priorities, or repeatable systems.
The Solution Fractional CMO engagement delivering annual marketing strategy, operational frameworks, agency oversight, and executive-level support.
The Impact "Tracy did not come in and impose a rigid marketing playbook. She came in, understood the realities of our team and business quickly, and built practical frameworks that helped us make better decisions, use our agency more effectively, and strengthen our executive thought leadership efforts. Some tools we used as-is, some we adapted, and some simply helped shape how we moved forward. That, to me, is what made the engagement valuable. She left us with a stronger foundation than we had before." - Lisa Doyle, CEO
.png "\"Tracy works with minimal direction - I can give her just the basics and she figures out the rest. She needs virtually no oversight.\" - Tomer Saban, CEO")
Growth-stage startup builds complete marketing function
The Challenge WireX Systems needed comprehensive marketing without the budget for a full team or expensive agencies.
The Solution Strategic marketing consulting that operates independently - from LinkedIn automation to sales enablement and website redesign.
Key Results
- 25.9% new LinkedIn contacts across the team
- 67% $ saved vs. agency quotes
- 5+ hours per week of CEO time saved
The Impact "Tracy works with minimal direction - I can give her just the basics and she figures out the rest. She needs virtually no oversight." - Tomer Saban, CEO
Virtual summit drives 63% attendance growth with strategic planning
The Challenge HyperTrack runs an annual virtual summit but lacked the bandwidth to build the strategic planning infrastructure that would maximize attendance and business outcomes.
The Solution Joined as a marketing consultant to build the event strategy from scratch, including audience targeting, speaker recruitment, a 10-week multi-channel promotional campaign, and day-of support.
Key Results
- 63% increase in overall attendance
- 16% increase in customer attendance
- 49% of attendees from targeted outreach list
- Closed deals and accelerated pipeline from a single event
The Impact "I'm so glad you were able to bring your expertise, strategy and tactics to this effort. Well done, it's been great having you on the Shift Work Summit team!" - Jared McGriff, Head of Marketing
Cybersecurity company generates qualified leads in 8 weeks using strategic ABM
The Challenge 5ironCyber's sales team lacked a systematic approach for engaging high-value, hard to reach, prospects in their local markets.
The Solution Strategic account-based marketing with deep research, thoughtful gifts, handwritten notes, and systematic follow-up across multiple touchpoints.
Key Results
- $400k pipeline generated in 8 weeks
- 50% increase in prospect response
- Multiple quick "no" responses for efficient qualification
The Impact "I was blown away by the work Tracy delivered. She listened and captured the spirit of what we were trying to accomplish. We saw results almost immediately." - Jason Bradley, Executive VP