--- title: Rise & Vibe Marketing - Case Studies - 5ironCyber description: See how 5ironCyber generated 4-5 qualified leads in 8 weeks using strategic account-based marketing. Budget-friendly per prospect ABM campaign case study with measurable results. image: https://riseandvibemarketing.com/hubfs/5iron%20Testimonial%20Carousel-1.png --- [Skip to content](https://riseandvibemarketing.com/case-studies/5iron-case-study#main-content) [![rise & vibe marketing logo](https://riseandvibemarketing.com/hs-fs/hubfs/R+V%20logo%20black%20transparent%20500x232.png?width=500&height=226&name=R+V%20logo%20black%20transparent%20500x232.png)](https://riseandvibemarketing.com/) - [Services](https://riseandvibemarketing.com/our-services) - [Case Studies](https://riseandvibemarketing.com/case-studies) Show submenu for Case Studies - [Galt](https://riseandvibemarketing.com/galt-case-study) - [HyperTrack](https://riseandvibemarketing.com/case-studies/hypertrack-case-study) - [WireX Systems](https://riseandvibemarketing.com/case-studies/wirex-systems-case-study) - [5ironCyber](https://riseandvibemarketing.com/case-studies/5iron-case-study) - [View All](https://riseandvibemarketing.com/case-studies) - [Fractional CMO](https://riseandvibemarketing.com/fractional-cmo-executive) - [Blog](https://riseandvibemarketing.com/blog) - [About](https://riseandvibemarketing.com/about-us) Open main navigation Close main navigation - [Services](https://riseandvibemarketing.com/our-services) - [Case Studies](https://riseandvibemarketing.com/case-studies) Show submenu for Case Studies - [Galt](https://riseandvibemarketing.com/galt-case-study) - [HyperTrack](https://riseandvibemarketing.com/case-studies/hypertrack-case-study) - [WireX Systems](https://riseandvibemarketing.com/case-studies/wirex-systems-case-study) - [5ironCyber](https://riseandvibemarketing.com/case-studies/5iron-case-study) - [View All](https://riseandvibemarketing.com/case-studies) - [Fractional CMO](https://riseandvibemarketing.com/fractional-cmo-executive) - [Blog](https://riseandvibemarketing.com/blog) - [About](https://riseandvibemarketing.com/about-us) - [Contact Us](https://riseandvibemarketing.com/contact-us) [Contact Us](https://riseandvibemarketing.com/contact-us) **case study** ![5iron-logo-light](https://riseandvibemarketing.com/hs-fs/hubfs/5iron-logo-light.png?width=300&height=91&name=5iron-logo-light.png "5iron-logo-light") > ## "I was blown away by the work Tracy delivered. She listened and captured the spirit of what we were trying to accomplish with the campaign. Her thorough research and thoughtful development of the playbook enabled efficient training of our sales team. We saw results almost immediately." > > > > ![Jason Bradley](https://riseandvibemarketing.com/hubfs/jason.jpeg) > > Jason Bradley > > Executive Vice President, 5ironCyber ### THE CHALLENGE 5ironCyber's sales team lacked a systematic approach for engaging high-value, hard to reach, prospects in their local markets. Without a structured process for identifying, researching, and systematically engaging target accounts, sales efforts were inconsistent and inefficient. They needed to identify completely new targets and—through robust touchpoints—get definitive "yes, no, or later" answers as to whether their solutions were of interest to the prospect. ### MY APPROACH I developed a comprehensive account-based marketing (ABM) program to enable the sales team to utilize systematic prospect identification, deep research methodology, multi-touch physical campaign kits with reasonable per-prospect budgets, and handwritten personal notes, all designed for 5ironCyber to successfully penetrate local cybersecurity markets. ### KEY PROGRAM COMPONENTS ### Strategic Prospect Identification Systematic methodology using LinkedIn, local trade association chapters, event registration lists, and regional business directories to identify and prioritize 20-25 net new targets per territory ### Deep Research Process Thorough investigation across multiple platforms to identify personal interests, professional achievements, mutual connections, and authentic conversation starters ### Multi-Touch Campaign Kit Scheduled outreach sequence featuring thoughtful, hand-delivered gifts from local food and business books to high-value items like Bose earbuds and sporting event tickets ### Step-by-Step Execution Guides Comprehensive playbooks and templates that enabled the sales team to run sophisticated account-based campaigns independently while maintaining authentic relationship-building approaches ## KEY RESULTS # $400k Pipeline Generated # 50% Faster Overall Response Rate # 8 Weeks Pilot Program Duration > ## "One of the things I was very impressed with was how well Tracy understood what we were trying to do and then broke it down into trainable chunks that could be easily understood. She was able to help quantify to our sales team how to use the campaign to build an authentic relationship from nothing." > > > > ![Jason Bradley, Executive Vice President](https://riseandvibemarketing.com/hs-fs/hubfs/jason.jpeg?width=200&height=200&name=jason.jpeg) > > Jason Bradley > > Executive Vice President, 5ironCyber ### The Bottom Line: 5ironCyber's 8-week pilot generated $400k in pipeline and multiple quick disqualifications, with prospects responding 50% faster than expected. The systematic approach transformed scattered outreach into strategic account engagement, positioning them as a premium partner in the competitive cybersecurity marketplace. ## Let's Talk Interested in working together? I'd love to hear from you! [Contact Us](https://riseandvibemarketing.com/contact-us) [![rise & vibe marketing logo](https://riseandvibemarketing.com/hs-fs/hubfs/R+V%20logo%20black%20transparent%20248x220.png?width=200&height=177&name=R+V%20logo%20black%20transparent%20248x220.png "rise & vibe marketing logo")](https://riseandvibemarketing.com/) Marketing leadership, consulting, and advisory services for startup founders and CEOs. [linkedin-in icon](https://www.linkedin.com/company/riseandvibemarketing)       [Home](https://giddyup-marketing.com) [Services](https://giddyup-marketing.com/our-services) [Case Studies](https://giddyup-marketing.com/case-studies/) [Fractional CMO](https://giddyup-marketing.com/fractional-cmo-executive) [Blog](https://giddyup-marketing.com/blog) [About](https://giddyup-marketing.com/about-us) [Contact Us](https://giddyup-marketing.com/contact-us) Copyright © 2026, Rise & Vibe Marketing