
"Tracy helped us build a marketing function from the ground up. Everything from overall strategy and tool selection to execution and training across email campaigns, website redesign, LinkedIn automation, content creation and sales enablement. Because of these efforts we have seen more engagement with our prospects."
THE CHALLENGE
As a growth-stage startup with limited resources, WireX Systems needed to establish a comprehensive marketing function without the budget for a full marketing team or extensive agency partnerships.
MY APPROACH
Working directly with the CEO, I developed and implemented a multi-channel marketing strategy covering PR & communications, channel partner marketing, sales enablement, LinkedIn automation, cold email outreach, and complete website redesign.
WHAT MADE THIS PARTNERSHIP WORK
Minimal Oversight Required
"As a busy CEO, I only have 5 minutes for calls sometimes, but Tracy makes it work. She needs virtually no oversight."
Saves 5 hours/week of CEO time vs. managing junior staff or agencies
Rapid Learning & Adaptability
"She had no cybersecurity experience previously but did a pilot project for us and it showed she was more than capable of coming up to speed quickly."
Transformed disparate technical info into cohesive pitch story
Independent Problem-Solving
"Tracy works with minimal direction - I can give her just the basics and she figures out the rest."
Projects keep moving even with limited leadership bandwidth
Professional Approach
"What I appreciate about Tracy is her professionalism and insight. She makes smart recommendations that move the business forward."
Strategic thinking combined with hands-on execution
KEY RESULTS & IMPLEMENTATIONS
25.9%
New LinkedIn Contacts Conversion Rate
25.1%
Engagement Rate From LinkedIn Outreach
67%
$ Saved on Website vs. Agency Quotes
5+
Hours of CEO Time Saved Per Week
"Tracy built us a marketing toolkit that included everything from brand guidelines to structured email campaigns to polished marketing collateral that we could send to prospects. In addition she helped us roll out a channel partner program with a full co-marketing kit that partners can deploy quickly and easily to their customers. We now have a full sales enablement kit for our internal sales team as well as for our external partners to leverage."