Why I Rebranded to Rise & Vibe Marketing

When I first went into business for myself, I was looking for a full-time position and thinking I could do some project work on the side to make a little money. I never in a million years thought I would still be in business for myself almost 2 years later!

What began as a side hustle eventually morphed into something I wanted to pursue more fully. I loved the variety of clients, the strategic nature of the work and of course, the flexibility...getting to be home everyday when my boys walk through the door is pretty amazing.

Last summer, I got real with myself. I was loving the client work, but I hadn't really been treating myself as my own client. So I asked myself…how bad do you want this? I decided bad enough that I was willing to give it the ol' college try.

First up, I devised a 90-day outreach plan and committed to reaching out to 5 people in my network each day for 90 days. Was it outside my comfort zone? Absolutely. Was I willing to do it anyway? Absolutely.

Within 2 months I got my first client from my outreach. And during that time, I started to put myself out there in bigger ways. I started going to networking groups, writing content, having a voice for myself on social media and attending events. After I took the plunge and went to the Women Impact Tech event in New York, I decided I was all in on my business.

So here I was a year and half in and was finally ready to build the business I always dreamed of.

When I thought about my original company name, GiddyUp Marketing, the feeling it gave me was "level up, let's go, kickstart." That energy was important to me. So when I was brainstorming the new name, I kept coming back to that same core idea.

Introducing Rise & Vibe Marketing.

Rise reflects the work itself. It's about helping teams level up their strategy, sharpen their direction, and improve their outcomes. It's the upward momentum that happens when marketing leadership brings clarity and focus.

Vibe reflects how I show up. It's the energy, presence, and partnership I bring to the work. And honestly, it's also about fit. I want to work with companies doing interesting things, solving real problems, where I'm vibing with the CEO or leadership team. That alignment matters.

When my SCORE mentors gave me their feedback on the name, they said something that really stuck with me. They said it doesn't sound like a standard old marketing consultancy that comes in with the same cookie-cutter approach to everything. It signals that there's something different about how I work.

And that's exactly what I was going for. The methodology plus the energy. The science and the art.

Maybe GiddyUp was my training wheels. The name I needed when I was testing whether this could work. And Rise & Vibe is who I actually am now that I know it does.

Sometimes your business forces you to reinvent. Not because something is wrong. But because you've outgrown what you built and it's time to create something that reflects who you've become.

I'm currently the Fractional CMO for MSI Data and am helping them launch their new AI product and will be evaluating a larger product rebrand later this year. If you're facing your own reinvention, feel free to reach out and I can help you chart a path forward.